Stord Acquires Ware2Go from UPS, Gains 21 Warehouses and Expands U.S. Fulfillment Power
In a bold move to expand its logistics footprint and accelerate market penetration, Stord has acquired Ware2Go, the on-demand fulfillment network previously owned by UPS. The acquisition gives Stord an additional 21 e-commerce warehouses and 2.5 million square feet of capacity, reinforcing its position as a leader in omnichannel fulfillment and logistics technology.
A Strategic Logistics Pivot: UPS Divests, Stord Scales Up
Founded in 2018 by UPS, Ware2Go helped merchants optimize last-mile delivery by positioning inventory closer to end customers. Its sale comes amid UPS’s broader strategy to streamline operations and concentrate on core parcel and supply chain services. For Stord, it’s a timely opportunity to integrate assets and broaden its fulfillment-as-a-service ecosystem.
Ware2Go: From UPS Startup to Strategic Fulfillment Asset
Capabilities, Footprint, and E-Commerce Reach
Ware2Go offers direct-to-consumer shipping, Amazon Prime seller fulfillment, and retail-compliant B2B logistics. The network's modular warehouse allocation model helps businesses scale up quickly. Now under Stord’s umbrella, those features will be upgraded with integrated warehouse management and order routing technologies.
Stord’s Tech-Enabled Omnichannel Vision Gets a Boost
Software + Fulfillment: Full-Stack Control for Retailers
Stord’s technology suite manages over $6 billion in transactions annually, offering warehouse management, parcel tracking, and real-time order visibility. The Ware2Go acquisition allows Stord to deploy this stack across more U.S. regions while strengthening ties with UPS’s last-mile capabilities.
Market Context: Why This Deal Matters in 2025
With over $200 million in new Series E funding and a post-deal valuation of $1.5 billion, Stord is aggressively consolidating its hold on the fragmented fulfillment space. The deal follows recent acquisitions of ProPack, Pitney Bowes’s e-commerce division, and Fulfillment Works. Combined, these assets allow Stord to serve high-growth DTC brands demanding fast, reliable, tech-driven logistics.
Conclusion: Stord–UPS Partnership Strengthens as Ecosystem Realigns
As UPS doubles down on its core, Stord steps in to expand innovation at the edge of fulfillment. The companies remain partners, with UPS continuing to serve Stord customers while focusing on delivery excellence. For Stord, the road ahead is paved with scale, synergy, and a software-first mindset reshaping how e-commerce brands reach their customers.